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UX/UI Design
& Prototyping

From customer journey to clickable prototype

Designing digital products that start with the user

Good UX/UI design does not start with screens, but with understanding people — why they use a product, what they need to accomplish and where they run into obstacles. Before we draw the first wireframe, we map the customer journey, the usage scenarios and the critical moments that decide whether a user completes a task.

Design does not stand alone with us. We connect it with business analysis, architecture and the legislative context — which makes our proposals not only visually clean, but also technically feasible and ready for development. Every design decision can be grounded in a real user need as well as in what the system allows.

We design interfaces for mobile apps (iOS, Android) and web browsers, for the private and public sector alike. We understand the specifics of digital public services and eGovernment — including accessibility requirements — and can take a product all the way from the first sketch to a final clickable prototype ready for testing and handover.

What we specifically deliver

We cover the entire design cycle — from user research through customer journey and UI design to a clickable prototype and developer handover.

User research & discovery

Understanding users and context before the first screen exists. Discovery that uncovers real needs and shapes the product's direction.

  • Discovery workshops with stakeholders
  • User research and interviews
  • Defining goals and success metrics
  • Competitor and usage-context analysis

Customer journey & service design

Mapping the entire customer journey — from first contact to task completion. Revealing pain points as well as opportunities to improve.

  • Personas and usage scenarios
  • Customer journey maps
  • Identifying pain points and opportunities
  • Service blueprint for complex services

Information architecture & user flows

A logical arrangement of content and functions so the user always knows where they are and where to go next. The foundation of a clear product.

  • Information architecture and navigation model
  • User flows and decision trees
  • Screen and state structure
  • Mapping of edge and error states

UI design & design systems

Visual interface design that is consistent, accessible and ready to scale across platforms.

  • High-fidelity UI design (iOS, Android, web)
  • Component design system and library
  • Responsive and adaptive states
  • Accessibility and contrast per WCAG

Clickable prototypes

An interactive prototype that comes to life before a single line of code — to validate the concept, present it and run user testing.

  • Clickable prototype in Figma
  • Interactions, transitions and micro-animations
  • Realistic data and content scenarios
  • Versions for different devices and resolutions

Usability testing & dev handoff

Validating the design with real users and a clean handover to development — with nothing lost in translation between design and code.

  • Usability testing and iterations
  • Design specifications and design tokens
  • Asset export and component documentation
  • Collaboration with development during implementation

How we work

A proven five-phase process that takes a product from the first understanding of the user to a clickable prototype ready for development.

Step 1

Discovery & research

Understanding the business, the users and the context. Stakeholder workshops, user research and defining the goals and metrics by which we will measure success.
Discovery report Goals & metrics
Step 2

Customer journey & information architecture

Mapping the customer journey, personas and scenarios. Designing the information architecture, navigation model and key user flows.
Customer journey map User flows
Step 3

Wireframes & concept

Low-fidelity wireframes of the key screens and states. Fast iterations and validating the flow with the client before visual design comes into play.
Wireframes Interface concept
Step 4

Visual UI design

High-fidelity screen design, a component design system and responsive states for iOS, Android and web. Accessibility is addressed from the start.
UI design Design system
Step 5

Clickable prototype, testing & handoff

Building the interactive prototype, user testing and incorporating the findings. Handover to development with specifications, tokens and assets.
Clickable prototype Handoff package

The deliverables you receive

Tangible design deliverables ready for testing, presentation and direct handover to the development team.

Customer journey maps & personas

Visual customer-journey maps with personas, scenarios and identified pain points. A shared reference point for the whole team.

PDF | Figma

Wireframes & user flows

Low-fidelity wireframes of the key screens and user-flow diagrams. The product structure validated before visual design.

Figma | PDF

UI design & design system

High-fidelity design of every screen and state together with a component design system ready to scale.

Figma

Clickable prototype

An interactive prototype with real transitions and content — to validate the concept, run user testing and present to stakeholders.

Figma | web link

Developer handoff package

Design specifications, design tokens, exported assets and component documentation. Everything development needs for an accurate implementation.

Figma | PDF

Why Intrare for UX/UI design?

Key reasons to entrust the design of your digital products to us.

Design with context

We connect UX/UI with analysis, architecture and legislation — design that is beautiful and feasible alike.

From journey to prototype

One team guides you through the whole process — from the customer journey to a clickable prototype ready for development.

Private & public sector

We understand commercial products as well as the specifics of public administration, digital identity and eGovernment.

Accessibility from the start

We do not leave usability and accessibility (WCAG) to the end — they are part of every design decision.

Have a product to design? Let's get started.

We will help you design a digital product that people love to use — from customer journey to clickable prototype. The initial consultation is non-binding.